We need small businesses and we need to keep them alive. ![]() “As a main street manager for a city in the state of Texas, I discovered how important main street is in America. I love that we can all make an impact.” - Ginger Lyons I know it sounds cliché, but the American dream. “As an entrepreneur in general, I love the idea that we can all contribute to. But there's this feeling of entrepreneurship.” - Ginger Lyons And we discover later in life that's what it is. “I think some of us were just born with it. I hope you enjoy Ginger's story of growth, strategic pivoting, and the lessons she learned along the way! We talk about how our definition of success often changes over the course of time, how entrepreneurship is always a choice, and the importance of sharing our journey to help others. She shares what it was like to have a storefront, employees, national manufacturing network and the opportunity to appear on Shark Tank, and why she pivoted her business to stay true to her ‘why’. On today's episode, Ginger and I talk about her incredible “backward” business journey. ![]() ![]() She is also passionate about investing in mainstreet America, supporting small businesses and coaching female entrepreneurs. Since 2012, Ginger’s company has been inspiring women and honoring law enforcement officials through creative designs. A military veteran, Ginger is the creator behind Buffalo Girls Salvage, a jewelry design company that transforms salvaged copper, metal and bullet casings into beautiful, handmade pieces. Hey friends, welcome back to Proof to Product! Today’s guest is Ginger Lyons, a serial entrepreneur who believes positive attitude, abundance mindset, and perseverance are the keys to a successful business model.
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